Our story

“Carol’s combination of knowledge and experience as well as her professional and friendly approach are her trademark.”

Carol is more than a recruitment specialist or HR consultant – she’s someone who can transform workplaces and set your career on a new trajectory thanks to her energy, passion, knowledge and professional expertise.

Carol has a post-graduate Diploma in HR Management from the University of Auckland and has held a variety of senior recruitment and consulting roles in both multi-national and boutique firms since 2003. She’s widely respected within the industry and has a reputation for immediately swinging into action and getting things done!

Former clients and candidates speak highly of her honesty, integrity, sense of humour and straight-up approach. Carol loves to work closely with people to really understand their needs and values long-lasting business relationships.

Clients regard her as a trusted partner and a valuable sounding board, while candidates appreciate her feedback and willingness to help them discover their own passions and talents to find a job they will love.

Fraser People was founded by Carol in 2017 so she could fully embrace the values she believes in – strong relationships, honesty and exceptional customer service. The company now provides a complete range of recruitment services and HR solutions across all industries for companies small, big and large.


When she’s not hard at work Carol loves to spend time with her family, get out on the water, and go walking with Frodo the dog. She loves to travel, take photos and enjoy the best coffee and wine our Kiwi lifestyle offers.

Carol is also a great believer in supporting others. Since 2014 she has mentored a young woman from Tamaki College through the Future Leaders YWCA programme. Her young protégé is now embarking on tertiary study and their strong relationship and mentoring journey will continue.

Carol’s overall philosophy is to treat people well and have a good laugh along the way.

Life’s too short for anything else.

Carol Fraser LinkedIn

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